video sharing

How Vine Redefined Viral Video and New Genz Influencers

by

A brand-new social media platform that would transform how people posted short films online first appeared in the early 2010s. Users could make and share six-second video snippets using the Vine app, a video-sharing service owned by Twitter. Vine had a brief existence, yet it had a lasting impact on the social media environment. Vine … Read more

Musical.ly: The Short-Lived App That Changed Social Media

by
Musical.ly

Users of the social media app Musical.ly could make and share quick lip-sync videos. Two business owners from Shanghai, China, Alex Zhu, and Luyu Yang, started it in 2014. The software immediately garnered a large following among teenagers and young adults, notably in the United States, where it did so swiftly. One of Musical.ly’s primary … Read more