In today’s digital world, millions of ads are displayed to internet users every day, making them a common sight. However, given that they also spend a lot of time online, children are not immune to these advertisements. It’s critical to comprehend how children are affected by online advertising and how marketers specifically target them.
The use of kid-friendly websites and apps is one method by which online advertisers target children. Kids-focused advertisements, such as those for toys and games, are common on these websites and apps. Many of these websites and apps also gather data on their users, including details on the interests and routines of the kids. Then, after being sold to advertisers, this data is used to target those kids specifically with advertisements.
Online gaming is yet another way that kids are being targeted by online marketers. Kids are exposed to advertisements while playing a lot of online games. Some of these commercials promote goods that are specifically relevant to the game, like in-game purchases. While the kids are playing, other commercials are being shown to them for goods that have nothing to do with the game.
Many parents and experts are concerned about how online advertisements affect children. Some people worry that children might be influenced by advertisements and make decisions about what to buy based solely on what they see online. Furthermore, some professionals worry that online advertisements could expose children to inappropriate or harmful content.
It is crucial for parents to actively participate in watching their children’s online activities in order to help shield children from the harmful effects of online advertisements. This entails placing restrictions on the websites and apps that children can access, as well as imposing time limits on how much time they can spend online. Parents should also discuss with their children the potential risks of online advertisements and teach them how to critically assess the advertisements they see.
In conclusion, kids are significantly impacted by the online advertising market as they are specifically targeted by advertisers through kid-friendly websites, apps, and online games. While it’s crucial for parents to take precautions to shield their kids from the harmful effects of online ads, it’s equally crucial for advertisers to exercise responsibility and make sure the ads they show to children are age-appropriate and secure.
