INSTAGRAM: JOURNEY FROM THE PHOTO SHARING TO NEW TIKTOK

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Social media platforms are now a vital component of our lives in the modern world. Instagram is one such medium that has grown significantly in popularity over time. Instagram was co-founded by Kevin Systrom and Mike Krieger on October 2010, Since its launch, Instagram has grown to rank among the most popular social media networks on the planet. Instagram, which has more than a billion active users, is a platform where users can share details of their daily life, show off their creativity, and interact with others.

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A post shared by Kevin Systrom (@kevin)

First Photo on Instagram posted by the co-founder

On September 24, 2018, it was announced that Krieger and Systrom were resigning from Instagram. Since then, Adam Mosseri who is an American-Israeli businessman is serving as the head of Instagram, he was previously Vice President of Product at Facebook.

Sensing the growing popularity of this American photo and video-sharing social networking service, in April 2012, Facebook Inc. acquired Instagram for approximately US$1 billion in cash and stock. When Facebook acquired Instagram, they opted to build and grow the Instagram app independently from the leading Facebook platform.

Instagram users can publish “Stories,” which vanish after 24 hours, as well as share images and videos on their profiles. Additionally, the site provides tools like “Reels” and “IGTV” that let users make and distribute both short- and long-form videos. Influencers, brands, and companies use Instagram as a showcase for their goods and services in front of a large audience.

The user-friendly interface of Instagram is one of the primary factors contributing to its success. People of all ages may use the app because it is simple to use and has simple-to-use features. Users of Instagram can also utilize a variety of tools and filters to improve their images and videos.

Users of Instagram now share their opinions on social topics, support charitable causes, and promote awareness campaigns. Instagram has evolved into a forum for social activism. People use Instagram to disseminate awareness and raise their voices, making it a crucial instrument for social change.

Instagram has developed into a useful marketing tool for companies in addition to personal use. Businesses and brands use Instagram’s features to advertise their products, promote events, and reach a larger audience. Businesses can market their goods to a highly engaged audience with the aid of influencers.

Adam Mosseri, the CEO of Instagram, speaks during a Samsung event in San Francisco on Feb. 20, 2019.

Instagram is testing a new full-screen version of its feed that would make scrolling through posts look and feel a lot more like TikTok. Taking on TikTok is a top priority for Meta

The platform that Instagram has given us to interact with one another, share our lives, express our creativity, and support social issues has made it an essential part of our everyday lives. Instagram has benefits for everyone, whether you’re a person or a company. Instagram can be a tremendous tool for both personal and professional advancement as long as you utilize the platform properly and with a purpose.